Will take the lead with our proactive email Customer engagement communication strategies. Your main duties include running email campaigns end-to-end, managing email databases and creating engaging content.Generate innovative ideas to increase Customer engagement and as an Email Campaign Assistant, your role is to reach customers through email campaigns, inform them about products and Services and engage them in call to action at key points of the Customers Lifecycle leading to events trading.Working with the appointed BA, map an ‘as is’ overall communication journey for exhibitors & exhibitor appointed contractors over each individual event cycle including outbound marketing activity.ScopeUsing the above, create an outbound communication plan template for both physical & digital events encompassing the customer service, operations, procurement & technical team requirements and ensuring not to overlap or contradict activity already scheduled by other departments.Each communication plan should include All Secure & Better Stands implementation tailored to the event in question.Create standardised templates for each phase of the communication plan that can be used across all events / stand types, proofread, clear and concise without technical jargon.Ensure that all activity for preferred partners is included, fit for purpose and if necessary adjusted / proofread to meet Informa standards.Ensure that the organisation’s / show brand and identity is adhered to in campaigns and in all communication channels.

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