1. Extensive knowledge of local media landscape and excellent tech media/tech bloggers/KOL/celebrities/agencies contacts in Egypt. Especially be expert in working closely with tech bloggers.2. Maintain strong relationship with media/tech bloggers/KOL/celebrities and maximize press exposure in all channels.3. Conceptualize innovative stories and media kits to support initiatives and maximize newsworthiness.4. Negotiate the best advertising rate with different media and agency.5. Coordinate and communicate with agencies and internal departments for all PR related events.

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