Purpose of the role:

Responsible for managing marketing, advertising and promotional activities for campaigns to be executed for the brand in assigned markets. Handle all marketing activities in launching a new brand. Applying latest marketing practises in digital and traditional marketing. Implement, Execute and Post-evaluate strategic marketing plans based on brand requirements and discussions with key internal and external stakeholders

   I.       KEY JOB RESPONSIBILITIES

    Financial

1. 
   
2. By working with the operations and marketing team, achieve the budgeted same store growth
3. Drive new initiatives targeting at increasing the foot fall and guest count
4. Work with the operations to support the initiatives of increasing Average Unit Value
5. Ensure optimal spend of the Marketing Budget to ensure right returns 
6. Ensure achievement of all campaigns based on the feasibility
7. Timely interpretation and extrapolation of campaign performance and drive ROI
8. Ensure right return of investment on all the marketing spent is achieved
9. Quarterly performance review of the marketing spent and the benefits to the key stake holders.

         Customer

a.   Work with the stakeholders and execute a guest survey process and work with the operations on initiatives that will drive guest delight

    Internal Business Process

a.   Work with Head of Marketing and Execute the marketing calendar with high focus on digital and social activities.

b.   Based on the sales and market trend come out with tactical marketing plans

c.   Effectively utilize technology and reach out to all the relevant social media to ensure effective brand building and presence in all the social media and digital arena

d.   Ensure all marketing campaigns and activities are launched and executed in an effective manner, keeping in mind prestige of our brand value

e.   Engage with all the stakeholders to drive brand and campaign discussions aligned with brand objectives in the region.

f.    Work closely with Creative, Digital and Media agencies to ensure that planned communication objectives are executed in the region as per expectations.

g.   Ensuring that all marketing campaigns and new product strategy is taken care of from conceptualization to execution.

h.   Regular market visits to ensure that the campaign implementation and general store practices are as per guidelines.

i.    Analyze market trends and recommend changes to marketing strategy based on analysis and feedback.

j.    Conduct thorough monthly competitor analysis from an in-store and communication (All Platforms) point of view keeping the key stakeholders abreast of up-to-date trends. Recommend improvements/action points/learnings according to market trends.

k.   Work in close co-ordination with the operations team to ensure that key brand messages are transferred to them effectively so that the same message is provided to the frontline ensuring communication consistency. 

Other Initiatives

a.   Prepare & finalize feasibility studies for the campaigns as per brand calendar requirements in close co-ordination with the country managers.

b.   Closely track campaign performance comparing pre campaign estimates with during the campaign numbers and suggest improvements.

c.   Prepare a detailed post campaign analysis from sales, spends and net profit point of view, providing commentary on efficacy of the campaign and next steps.

d.   Close tracking of marketing budget to ensure that all the expenses are within budget and aligned with marketing objectives.

e.   Regularly extract sales data and analyze product mix reports for all the countries. Monitor trends and suggest action/improvement plans.

Share intelligent and actionable insights with the key stakeholders to improve the brand performance in the region

Job Details

Preferred Candidate