Main Job Responsibilities / Duties: Lead Trade Marketing Strategy development to attain defined business objectives throughout product categories. Contribute to organization’s goals plus objectives and enhance market share and sales performance. Study and analyze the customers & consumers’ categories, purchasing habits, life habits, needs, desires and motivations that pushing them to buy. Guide the sales team to the potential sales opportunities in the different channels, putting into consideration the market changes. Provide marketing assistance to sales team through answering clients and product inquiries. Responsible to conduct market visits at regular periods to ensure adherence to company’s standards and effective utilization of Merchandise collaterals for all channels. Supervises on the deployment of all merchandising material across the different trade channels. Ensures customer compliance with all contractual agreements in different channels & outlet types. Tracks & reports all competitor trade marketing activities & evaluates its impact on the brands performance. Assist in developing & executing consumer promotions in all/ specific trade channels when needed. Responsible for approving customer claims versus planned activities. Attend events/fairs, introducing company’s products, provide information and collect comments and reviews.

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