- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification- Define most important social media KPIs- Manage and oversee social media content- Measure the success of every social media campaign- Stay up to date with the latest social media best practices and technologies- Use social media marketing tools such as Buffer- Attend educational conferences- Work with copywriters and designers to ensure content is informative and appealing- Collaborate with Marketing, Sales and Product Development teams- Monitor SEO and user engagement and suggest content optimization- Communicate with industry professionals and influencers via social media to create a strong network- Hire and train others in the team 

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