Responsibilities Reviewing and analyzing client sites for areas that can be improved and optimized. Identifying powerful keywords to drive the most valuable traffic. Filling websites and other content with effective keywords. Writing effective SEO content for blogs, websites and social media accounts. Developing link building strategies. Analyzing keywords and SEO techniques used by competitors Performing ongoing keyword research including discovery and expansion of keyword opportunities. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Plan, develop and implement the SEO strategy. Work towards organic search optimization and ROI maximization. Prepare and present reports regularly. Work with web developers and marketing teams to properly implement SEO best practices. Stay up to date with the latest SEO trends and best practices.

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